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In the digital age, real estate agents are leveraging the power of the internet as a potent tool for promoting estate listings. Advertising online is an effective way to reach out to a wide range of property buyers. While this might seem obvious to many, some tips and tricks will allow you to soar above the competition when composing an attention-grabbing real estate listing.
For starters, you need to know how to create property ads that generate exposure on multiple online listing platforms. Your ads should captivate as many potential buyers as possible while captivating their interest. There is no shortcut when it comes to creating quality ads. The good news is considered it time well spent. Presenting a real estate property in its best light can pay serious dividends.
In this article, you will discover how to create an impressive real estate listing that can attract more property buyers.
Three Essential Components of a Real Estate Listing Ad
Most national and international real estate listing channels have a standard format for ads to make the listing easier to create and distribute. Typically, three core components composed of a real estate listing ad: property information, property description, and images.
This part includes all the essential information about the property you’re selling. Property buyers always check the primary details about a property to see if it suits their needs. Property information typically contains the following:
- Location of the property
- Area (square footage)
- Number of bedrooms
- Number of bathrooms
- Asking price
Writing a property description that sells is like telling a story or creating a visual image to potential buyers. For you to create a captivating property description, here’s a list of questions that you need to answer to pull it off.
- What are the benefits a buyer gets from your property?
- What are the best features of the property?
- How to make your listing unique from others?
- Why should a prospective buyer choose your listing?
Once you’re done with the essential information and description of the property, it’s crucial to add high-quality property images to bring your property to life. Buyers will always look for images and visuals when buying a property. They will look at the pictures first before the property information and description. If you’re trying to make sure you make a great first impression, make sure to invest in quality images.
Images attract more attention than written words and have the ability to draw buyers in. That’s why if you’re going to put on a real estate listing, you should hire a professional photographer who has experience in taking pictures of real estate properties.
But if you’re tight on your budget or want to snap photos of your property yourself, it’s crucial to learn the basics of real estate photography. Always keep in mind that your images stand out distinctively from the others. If you have quality visuals, then it’s likely that you can impress potential buyers.
Tips for Creating a Real Estate Listing That Sells
There are a lot of listings that potential buyers encounter on different listing sites. Sometimes, they won’t notice your listing, especially if there’s nothing special to it. So, if you want to attract property seekers to your listing, you should make it stand out. Here are some tips to make your real estate listing impactful.
Make Your Headline Catchy
One thing that makes an ad captivating is the headline. An excellent headline sums up the overall promotion of the property. With just a few words or phrases, your headline should create a picture on anyone’s mind who reads it.
Avoid writing headlines by telling your readers about the number of your bathrooms or bedrooms (this is for the property information). Instead, focus on the extraordinary style of the architecture or the advantageous location of the property.
Aside from the headline, it’s crucial to write an eye-catching opening statement. Make sure to target your prospective buyers when writing one. Don’t forget to choose words that have the power to inspire readers or make them take action. Moreover, you need to make the headline and opening statement straightforward and clear to readers.
Avoid using a lot of abbreviations in your listing. Also, steer clear of negative or less appropriate words. Use positive words because they have a psychological impact on readers. You can use words like appealing, classic, updated, unique, captivating, among others, to catch the attention of potential buyers.
Write Down the Features As If You’re Telling a Story
After the headline and the opening statement, it’s now time to write the features of the property. Most real estate professionals often advise newbies to write down the features of the property as if they’re telling a story.
It doesn’t mean that you write a bulky property description. Instead, make the readers feel what you’re offering or trying to say. Try to create an emotional connection with them. If you follow this tip, potential buyers will surely read the features of your listing and be interested in buying the property.
Aside from images, real estate listing platforms also allow their users to attach videos on their listings. If pictures are more attractive than words, videos are more engaging than both words and pictures. Adding videos takes your listing to the next level. It enables you to deliver your message across your target audience effectively.
Nowadays, real estate engines use drones to capture an aerial view and a unique perspective of the property. According to a survey, you can sell your property faster by using ads with aerial images and videos.
Promote the Property to Different Channels
Aside from promoting your property on multiple listing sites like Trulia, Zillow, or Redfin, try to post it on different platforms like the following:
- Specialty Listing Sites
- Blog Sites
In promoting your listing, it’s crucial to be wise with your ads. Use ads to target different categories of your audience. This way is known as target marketing. You should see to it that your marketing complies with the fair housing laws at the local and state levels.
Target different people on different channels. Sort your ads by area, style of the property, type of potential buyers, etc.
Hire Professionals to Help You Out
As we all know, the competition in the real estate market is so tight that working in it requires a touch of professionalism. That’s why it’s in your best interest to hire professionals that will help you achieve your goals.
If you want to know how to create a real estate listing that attracts more potential buyers, take a read of the guide above. Always take note of the three core components that make an impressive listing, as well as tips on how to create a successful real estate listing.