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Starting a successful landscaping business does not have to require extensive formal education or training. When you’re determined to work in landscaping, or you have a natural green thumb, there are likely opportunities around every corner you look. Using the following tips, establish your landscaping business and its branding right from the comfort of your home.
1. Establish Your Brand
You’ll only have one opportunity to make a lasting and positive impression on potential customers or clients. Choosing the right color scheme when developing your landscaping company’s logo is essential. Proper color choice may improve brand recognition by up to 80%. Establishing your brand matters when you’re just starting on landscaping, regardless of where you intend to offer your services and who you want to target.
2. Consider Your Target Audience and Demographics
Once you have a basic vision of your new landscaping business, you’ll need to define the audience and target demographics you intend to reach. The more familiar you are with the locals in your area, the easier it’ll be for you to create winning marketing campaigns that appeal to the users you know may need the landscaping or pest control services you currently have to offer.
3. Take Advantage of Digital Marketing
Creating a winning marketing schedule requires the ability to go online. It’s estimated that approximately 49% of all businesses today say that organic search engine results bring the best marketing ROI, or Return on Investment, according to Word Stream. With the use of an online presence, maximize your ability to attract as many prospective customers or clients as possible simultaneously.
Using an online presence is possible by first building a website to represent your landscaping business. Your landscaping website should not only reflect your official branding and logo, but the type of aesthetic you’re going for and the specific users you want to appeal to and reach. Your website should include services you offer, contact information, and social media links.
4. Connect With Users Online
Once you have built an official website for your business, you can then begin generating and amassing an online following. Using social media platforms such as Facebook, Twitter, Instagram, and in some cases, even Pinterest and TikTok can significantly expand your reach worldwide, even if you’re a local or regionally-based landscaping service. Connecting with users online is as easy as responding to comments that are left on your original social media pages.
You can also share updates, your latest projects, and responses to those who communicate with you directly. Upload and share portfolios to prove your company’s legitimacy, which in turn, will attract even more users to your platform and the landscaping services you are currently offering.
5. Differentiate Yourself From the Competition
You’ll need to set yourself apart if you want to make it in the world of outdoor gardening and landscaping. In the U.S. alone, there are currently more than 621,733 landscaping and lawn maintenance businesses in the country, according to Jobber Academy. One way to differentiate your landscaping business from the rest is to consider offering pest removal treatments and services for both residential and commercial clients alike.
Offering pest control services will help you outshine the existing landscapers near you who solely focus on tree-trimming and planting new trees, shrubs, flowers, and traditional plants. When you offer climate or regional pest control, it will be much easier for you to stand out, even if you’re brand-new to the industry.
The more actively involved you are with regional landscapers and nearby landscaping companies, the easier it’ll be for you to set yourself apart once it’s time to launch a brand-new marketing campaign of your own. With the right vision and target audience, you can begin building your landscaping business from the ground up, ensuring you achieve success every step of the way.
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